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Crafting a Winning Strategy for Your Social Media! Part One

Currently, countless articles and blogs are circulating on the internet that share a plethora of information on how you can use social media for your business. Unfortunately, most of them either have outdated advice or offer strategies that haven’t proven to be effective. What you need are strategies that help you grow rapidly rather than wasting your time with mindless testing to see if they work. In this week’s series of posts I will discuss all of this and help you put together a great plan.

The easiest way to mess up your marketing plans is to approach social media marketing without having a solid understanding of your business, your audience, and your plan to reach and engage them. One thing you can do is look at brands that are doing well, big or small, and see how their strategy is working for them. Also look at brands or businesses that are a bit ahead of you. Try to understand what they are doing and how it’s working for them. Find the areas in their businesses that intersect with yours and those are the things that are most likely going to benefit your business. Look at the colors they use in graphics, illustrations and photos. Look at their verbiage used in posts. Look at their keywords and hashtags. Study their social media work!

Please remember you are not just a business owner you are now also a marketing strategist. As a marketer, you must have an objective, a product or service, a specific audience and a reason to promote. If you think you have it figured out, I encourage you to cross-check that with pointers I share here and in this series of posts to help create a winning strategy. Having a winning strategy is probably one of the hardest parts of social media marketing and many business owners (marketers) get it wrong.

Here are 10 VERY IMPORTANT steps to help formulate a winning plan. Write each of these down and then make notes about your thoughts about your business as it relates to the step:

  1. Study all platforms to create your social media mix
  2. Understand your brand
  3. Research your competition
  4. Know your target audience
  5. Define your social media objectives 
  6. Create an optimized profile and pages
  7. Plan your content calendar
  8. Publish your content with the right calls to action
  9. Track, evaluate, tweak
  10. Watch trends, “listen” to social media to help manage your customer relations 

(If you need help with any of these let me know! I will work with you to help you answer these questions effectively and therefore have a great plan! Email me at or comment below.)

In my next post we’ll discuss why you would want to be on which social media platforms, but right now let’s take a look at who hangs out there.

STEP 1: Study all platforms to create your social media mix


  • Approximately 2 billion users
  • Suitable for business to business and business to customer
  • 56% male, 44% female
  • Urban and rural population


  • 800 million users
  • Suitable for business to customer
  • 26% male, 74% female
  • Urban population


  • 100 million users
  • Suitable for business to customer and business to business
  • 30% male, 70% male
  • Urban and rural population


  • 350 million users
  • Suitable for business to business and business to customer
  • 50 % male, 50% female
  • Urban population


Once you have narrowed down the platforms that you will pour more of your focus into, it’s time to understand how their algorithms work so you can tailor your content and publishing strategy.

Algorithms are mathematical formulas that the platform uses to understand what a certain type of person may appreciate in their feed and deliver exactly that to them. If the formula says that a certain user does not like the kind of content you are publishing, it is less likely to show it to them. So do not take the algorithms casually if you plan on relying on organic means.

We will learn more about algorithms as well in this series. I hope to see you tomorrow as we asses in more detail which platforms might be best for you and your business.

If you have any questions or comments please comment below!

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