All posts filed under: Pink Media

Crafting a Winning Strategy for Your Social Media! Part One

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Currently, countless articles and blogs are circulating on the internet that share a plethora of information on how you can use social media for your business. Unfortunately, most of them either have outdated advice or offer strategies that haven’t proven to be effective. What you need are strategies that help you grow rapidly rather than wasting your time with mindless testing to see if they work. In this week’s series of posts I will discuss all of this and help you put together a great plan.

6 Ways to Simplify Your Tech Life On Your Smartphone or Tablet

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It’s probably no surprise that decluttering — your home, and your life in general — can really help keep stress levels at bay. Whether you go full KonMari on your closet or just purge your kids’ toy bins from time to time, being able to access what you need, when you need it, feels good and makes life as busy parents a whole lot easier. Well, the same goes for your tech life, especially with your smartphone and tablet which can be just as cluttered as the rest of our lives. This awesome app is one I’ve been enjoying for quite some time now, and it features all your favorite music and magazines, and soon, podcasts, ebooks, and videos, to truly help you streamline your and your family’s digital life. All that in one app. Amazing! With that in mind, I’m sharing 6 ways to help you simplify your tech life, which I hope save you time, energy, and hey, maybe even some money too.  

The Difference Between Having an Idea and Being an Entrepreneur

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Many people have good ideas, but not everyone becomes an entrepreneur. I’m often asked if there is a good way to work out whether your idea is a good one, so I’ve put together a quick guide for those wondering if they should make the plunge. 1.Evaluate your idea OK, you have an idea. Now what? Good business ideas are a dime a dozen, and they are not all worth pursuing. Ask yourself: Have I done due diligence necessary to take my idea to the next level? Does my idea solve a problem? Meet a need? Touch a nerve? Has it been done before? Write down your answers, then critique them as thoroughly as you can. The best ideas are those that can withstand heavy critical analysis. If you can’t do this alone-which is almost always the case- then take your idea to someone you trust and ask for their perspective.

3 Steps To Help Grow Your Instagram

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So you know those wedding vendors who already had a ton of blog followers before they started using Instagram? Of course, they’re able to build their Instagram to 100k+ followers quickly! Their followers are simply coming from other platforms. but what about the rest of us who don’t already have a large blog audience to bring to instagram? What about those who are starting from scratch (or almost scratch)? When I first started building my Instagram, I had virtually no blog following… well, besides my son. I was in a perpetual state of the 24/7 hustle, trying to attract clients while nurturing the few clients I already had. It was hard to produce my best work while constantly worrying that client inquiries might disappear the next month. It wasn’t until I made a few intentional tweaks to my Instagram feed while building a strong strategy that I started to alleviate some of that stress. To my surprise (and delight), it helped me start booking clients more consistently too because Instagram gave my business a personal …

Steps for Launching Your Business for Less Than $100

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I started my internet publishing business in 2008 with minus money, literally. I barely knew nothing at all about blogging or that it was even a word lol, but I somehow put up websites and monetized them. Even when I had our first year of earning more than $50,000, I was still creating all of the content myself. The last few years have been more challenging but for personal reasons. Family stuff but that doesn’t change the fact that starting and running a successful business does not have to cost very much, require big loans or anything like that. The family stuff is another story, this story is about how to start a business for nothing, so let me go back to the beginning. I already had an old computer and a tediously slow internet connection. I contacted a local web designer to begin creating a site for me. I really didn’t have to do that I now know but I didn’t then and it turned out to be a HUGE mistake. Don’t make the mistake …

50 Ways Social Media Can Destroy Your Business

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Um been there, done that. I along with the people mentioned in this article have been on the receiving end of HORRIBLE things said about me on social media (long story, I’ll explain in another article) and all of that, every word said, is still there for the world to see and I can’t do anything about it. What made it more difficult is the negative impact it had on my ability to conduct business for a while causing me a loss. Now I’m not saying that to scare anyone but rather to educate you and to help with that please read HERE.

Business Planning Workshop Jan. 18th, Don’t Miss It!

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If you’re at all like me, you love the start of the New Year.   Even though January 1st is just another day, it feels like a fresh start. Another chance to do everything better.   For people like us, we’d like nothing better than to make 2018 our best business year ever!   Most of us start the year with some new goals.   But really, your goals are just wishes unless you make a clear plan to reach them. I used to start out the year with a bunch of goals written on a piece of paper.   And then I went back to doing the same things I always did. And guess what?   At the end of the year, I’d pull out my goals and realize that I hadn’t really made the progress I thought I had.   Things really started to happen for us when I went beyond setting a goal.   I actually broke down my goal and made a list of everything that had to happen before I …

The Basics of Branding

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Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be. Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be. The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.