Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be. Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be. The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.
How to wear a cardigan depends a lot on the length and color of the cardigan. Depending on the style you choose, you can mix it with an evening dress, casual dress, top, jeans, pants or skirt. In this blog post we’ll review several idea about what to wear with different cardigans.
As a woman business owner I love seeking out advice, success stories and learning as much as I can. To be honest, if I didn’t do that I would have closed a long time ago. I have had several things in my personal life that could have easily caused me to shut down but when I felt that frustration and even desperation OR if I just wanted inspiration, I would start looking for stories of those who have been through the process of building a business and made it to the successful side. Read this great article from MyDomain.Com HERE.
You want to enjoy drinks with your girls or even just have a nice relaxing nightcap but you also want to feel good, not get sick or have a hangover. So how are you supposed to relax with an adult beverage on the beach, porch, or patio? By choosing one of the nine healthiest drinks you can pour up. Read them HERE.
We’ve all been there. I actually just came out of what was like a two year funk! I thought my drive and creativity would never return. In my case, I was going through something really hard personally but many things can contribute to a funk. One thing I knew to do was hang in there. Sometimes you’re in the kind of funk that requires a major change but in my case I knew I should just hold steady because I still loved the idea of what I do. Read this great article from The Daily Muse HERE on tips to help you get out of a funk.
I don’t mean to go on too much about this but I just can NOT get over how amazing activated charcoal is and how all swag girls must keep this around! I will share more of the benefits in future posts, or of course you can google it but the one I am super excited to share is how to whiten your teeth with it. I am so happy I did this. I have always wanted whiter teeth and have tried multiple things but it’s so dang expensive and since I drink a ton of raspberry tea, coffee and even wine, I need a better and more healthy alternative and this one is FABULOUS! Its simple, read how to HERE from wellnessmama.com.
I try to eat really healthy and one of my favorite healthy things to eat is ANYTHING involving avocados! I like to dip radishes in guacamole too, I have found that to be a delicious substitute for chips. Anyway, I went searching for delicious guac recipes and found this one. Enjoy! Get it HERE.
Though I’m hoping for spring to come sooner, I don’t have too much trust in the shadow or lack thereof. For me, I prefer to celebrate Groundhog Day with the movie instead, watching Bill Murray live the same day over and over again. In honor of the popular 1993 comedy, I thought I’d help you overcome the most common spending mistakes you keep repeating so you can beat the cycle before going broke. Here are seven common spending mistakes consumers make over and over again.
So I went on the opposite ends of the spectrum here. Fight Like a Girl is definitely awesome but also more intense while Dancing Naked in Fussy Red Slippers embraces letting yourself go and making a little fun of life. I really enjoyed them both. Fight Like a Girl has been out for quite a while and many of you may be familiar with it but it is really inspirational and Lisa Bevere certainly nails what it’s it like to be a woman who feels displaced in life. She encourages women and girls to appreciate the power of womanhood AND displacement and to not be afraid to “fight like a girl”. How does a girl fight? According to Lisa, and I agree, she fights through prayer, the power of the Holy Spirit and using the powerful word of God. You’ll love it! Dancing Naked in Fuzzy Red Slippers by Carmen Richardson reads like a diary. It’s so funny because I could so relate to all of her daily experiences. If we think about it, we …
You might think leather pants are best saved for a night out on the town, but with some thoughtful styling they can actually work pretty much anywhere—even the office. Read how to ROCK leather pants HERE.